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Digital Marketing In short explanetion What Is Digital Marketing ? How We can success with Digital marketing ? Learn Digital Marketing Simplilearn
Meet Joey a digital marketer. He works at the head of digital marketing for Amazon. But how did Joey get here A few years ago Joey began to see a large number of opportunities popping in the field of digital marketing to begin its entry into the field we needed to understand What exactly digital Marketing was and what so great about. First Joey learn digital marketing was a form of marketing, through which you could advertise to people digitally DIGITAL MARKETING Leverage different channels like: search engines, websites, social media, platforms, emails and mobile applications.
It would give marketers the opportunity to interact with and understand their audience better and to increase the trust in their brand. Digital marketing would also show marketers advertisements to People based on their actions and stuff is on the internet while being less expensive than traditional forms of advertising. After understanding the main concepts of digital marketing Joey realize there was more to digital marketing than he initially thought.
There are also many types of digital marketing types, like content marketing, search engine optimization , pay-per-click , social media marketing, email marketing and affiliate marketing. And once he understood those types He set up a digital marketing campaign for his uncle’s e-commerce website. Let’s have a look at what he came up with first Joey, creative content like Blocks ,videos, infographics and case studies, so that he could generate audience interest in the Brand’s products or services. This was content marketing next.
He needed his audience to actually see it’s got it. The first step was to create content on a specific Search keywords that were relevant to the target audience. Joey would make optimizations on the website and have a credible website linking back to the content and website began ranking on the first page of the search results. By continuous optimizations, Joey would continue to improve the ranking and ultimately make the website ranked at the first position. This was SEO search engine optimization and Joey could do all of this without spending a single penny. He can also Drive traffic to the website with advertisements. But for this, you have to pay a certain fee each time the ads or click, you could have text ads that show up in search engine results, image and video ads that show up in websites and much more. This was possible to help of PPC Pay-per-click however, Joey wasn’t done yet to reach a larger audience, he needed to tap into social media platforms. He would use social media platforms, like LinkedIn, YouTube, Facebook and Instagram, to advertise, the Brand’s content. He would use these platforms to advertise the Brand’s products or services, with post images , videos and more to bring out the Brand Story and engage with the Brand’s audience, who spend a lot of time on social media like PVC. He can use the platform to advertise the Brand’s products or services with text image and video app. Which needed to be paid for that social media, marketing Joey realize that a large amount of the audience weren’t visiting the Brand’s website. The second time he needed to keep them engaged, nurture them to make sure they purchase the product for this he would send them e-mails that Help them better understand the products They visited on the website and assist them in the buying process. He would also send emails to advertise his products or services to potential customers that is with email marketing and finally was able to grow the Brand’s funnel.
He wanted more traffic from third-party websites. This could be achieved with affiliate marketing Affiliates would promote the brand or product to their audiences for fee with help of email, sign-ups registrations conversions subscriptions, Etc.
After setting all of this out, Joey had the hardest part of the process to get the nowas we wait for the results. Let’s take a break and look at a QUIZ.
Which one of the following forms of marketing involves engaging and nurturing your audience to make sure they buy your products or Services ?
A . SEO B. PPC C.Email Marketing D. affiliate marketing.
Let us know your answer in the comments section below
Now let’s see what happens at the end of Joey’s. Wait though, Joey had worked really hard on each of these forms of digital marketing, He only had moderate success that’s when Joey realize he had to gain more knowledge and experience. So he decided to get certified and get it had in his career with the help of Simply learn. He took up simply learns, digital marketing certification and got the skills and training, he needed to become an expert, digital marketer.